The following article was prepared by Mike Taylor, C.P.M., for distribution to ISM affiliate newsletters
Finding information on the internet is infinitely easier now than it ever used to be. But with improved access to good information, also comes the overload of questionable advertising. As a buyer, I learned a long time ago to be skeptical about sources and resources. When a seller makes me an offer, I wonder about it. When a seller, whom I donít recognize, asks me to recommend him to other buyers, I wonder even more.
Fortunately, the internet is a great place to be skeptical about potential sellers. Itís much easier today to do some looking around and reference checking. Unfortunately, the internet also makes it much easier for questionable entrepreneurs to look and sound legit. Take this example I received today:
Itís from commercial web site that claims to support small businesses by providing them with legal information and connecting them to local law firms. They web site owner sent me an email asking that I recommend them to our small business suppliers. Here are some of the actions I took to try and decide what to do:
And so you can see how it goes. Maybe Iím just a little jaded after all these years talking with salesmen or maybe Iím just old and skeptical. [o.k. Iím guilty of all three counts]. But the bottom line is still the same. Before I jump in and start using, let alone recommending any new seller, Iím going to do some homework.
Got you wondering? Here are some of my other articles along the same line:
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